In the analysis stage, which is one of the most important milestones of the project, the problems encountered were evaluated together with all the stakeholders of the project within the scope of the targets to be achieved, and a digital content strategy related to the assessment was established. The information architecture is explored and defined based on this strategy; and user concepts, navigation scenarios, as well as a graphic design concept compatible with the template designs, digital trends and mobile usage have been prepared.
The adaptation of the prepared designs to the infrastructure of the Unigate content management system and the subsequent entry of all contents allowed the new website and previously hard-to-reach documents such as guides, forms, regulations, procedures and directives to be turned into an easily accessible digital library with a navigation architecture that is compatible with the content strategy and user experience. As one of the most important sections of the Takas Istanbul website, statistics provide great benefits to users since it supports categorization, history-based filtering, dynamic graphics with modern designs and Excel file downloads. Through the use of applications such as e-bulletin, frequently asked questions, communication map, social media integration, career application forms; the communication channels with the website visitors have been diversified and strengthened.