Founded in 1959, Ford Otosan is the largest commercial vehicle production center of Ford in Europe, thanks to its production capacity of 415,000 commercial vehicles, 80,000 engines and 140,000 powertrains. The evaluation carried among the plants of Ford Motor Company, showed Kocaeli and İnönü plants among the “Best Vehicle Production Centers”. Ford Otosan, one of the top 3 exporting companies of Turkey since 2005, has carried its automotive industry championship of 6 consecutive years to Turkey’s import championship in 2015. In 2016, it maintained its leadership by exporting vehicles and parts to 83 countries. Ford Otosan, which employs over 10,000 people, is among the top 30 most valuable companies in Borsa İstanbul.
A new website was needed to accurately reflect Ford Otosan’s corporate size, industry leadership and global vision. Users leaving the website without accessing the information they seek was the primary concern, because the existing website was not mobile-friendly. Additionally, since it had a static infrastructure that lacked a content management system, the updates could not be completed without the assistance of technical support, and this made things very difficult to deal with for business units.